The eCommerce industry is rapidly changing with time. The tactics you could use in the 2000s won’t work in the ’10s. Similarly, we have to think about innovative and fresh tactics to track the success of your business in the ’20s. While monitoring the eCommerce trends, we should deeply analyze each pattern to identify the right one, which is taking the business in the forward direction.
According to the research conducted by the company Market Research, they found that by the end of 2020, US eCommerce sales will grow up to $5.574 trillion and predicted to $5.990 trillion by 2023.
So, here are some of the latest predictions for 2020:
– Instagram – a thrust behind eCommerce business success 2020
With the popularity of the Instagram platform, every business diverted towards it. Recently, Instagram’s head of product announced that even though the social media channels are a great source of revenue for the big industries, they are now pushing their users to buy the products directly from the Instagram app. What’s more, advertising on Instagram not only increases the advertising revenue but also helpful in driving more traffic to the product pages.
“Over 80% of Instagrammer revealed that they had purchased the products from the Instagram app.”
– Private Messaging and Chat Bots Will Boom in 2020
The option of instant replies through private messaging and chatbots keep the customer engaging with the products and services. In fact, customers also feel easy to explore particular products and services. Moreover, business owners feel closer to their customers and can customize their services according to the demand.
– eCommerce and Social Media will Unite in 2020
Business owners have noticed that social media commerce is booming in the last few years. More and more people rely on purchasing the products directly from social media channels. So, we can predict the future of eCommerce on social media.
– Voice Search would favor in 2020
Voice Search would be the preference of the buyers in the coming years. Users would like to explore any product through the voice search command. So, to grow your business, it is mandatory to have the voice search integration in your solution. It would be exciting to see how voice search will impact the future of business.
– Omnichannel experience will become more important in 2020
In 2020, the buyers will expect to have the omnichannel experience since it would be all about providing consistency at all the levels from websites, social media channels to the brick-and-mortar stores.
“53% of Americans started their journey from online shopping and ended up at purchasing at the stores.”
– International sellers will thrive in 2020
With the expansion of globalization, it is expected to eCommerce business will grow with an increase in the number of international sellers. And this would be easily possible with the establishment of marketplaces like eBay and Amazon.
“The international sellers expected to grow by 23% in 2023.”
– Automation would play a prominent role in productivity in 2020
The reduction in productivity was caused due to manual, time-consuming tasks. All of such problems would be eradicated with the help of eCommerce automation. In 2020, automation helps to protect the brand’s from frauds and other threats. So, eCommerce automation would manage multiple stores at different physical locations.
– Product customization would be the future of eCommerce
The customization of products always seen as the symbol of high standards by the customers, so it is in high demand. More and more buyers are diverting towards this field. Since the stores provide a plethora of options to the customers, they prefer to have customized products. In 2020, product customization would decide the future of eCommerce businesses. You can get the help in development, just hire eCommerce developers.
– eCommerce would flourish with the AI integration
The integration with Artificial intelligence is necessary to maintain the workflows in the organizations. It is no wonder to know that AI would keep the business flow smooth in services, sales, and marketing. Adoption of AI in eCommerce business is necessary for better customer experience.
“eCommerce companies expected to spend 7.3 Billion by 2022.”
All in all
The eCommerce industry’s competition is becoming tougher day by day due to the invention of the latest technologies and innovation. So, here it becomes mandatory to know about eCommerce prediction to make the business processes smooth.