eCommerce has become the modern way of doing business, these days. The secret for the entrepreneurs ‘craze towards the eCommerce business is to convert every visitor into a customer and to generate sales. Talking about the modern customer’s behavior, then they prefer to choose the product from websites having good user experience. eCommerce UX design is like a golden opportunity to make a good impression for an eCommerce website.
Having a good or bad UX designing of a website decides how much time users are going to spend on your website and how they will choose a product from your website. It illustrates how important all design aspects are: whether it is a beautiful UI or an explanatory UX. By having a beautiful eCommerce UX design, it’s not just about how a website looks, but how it works. Before starting with the topic of eCommerce UX design best practices, let’s first have a look at what is user experience?
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Importance of eCommerce UX Design
According to the statistics presented by the Senior UX/UI Consultant at Pfizer, Jozef Toth, approximately 88% of online consumers won’t return to a site after having a bad user experience on eCommerce websites.
Although most of the eCommerce websites have an amazing user interface, they all are failed to convert their traffic into conversions. It’s all just because of the poor UX design of the eCommerce websites. The good or bad eCommerce UX design finalizes the success or failure of your business. So, how we can make it better. In this article, we are going to discuss the eCommerce UX design best practices. By implementing these best practices you can boost your sales and customer experience.
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What is User Experience(UX) Design?
UX design of an eCommerce or any website means providing a natural, responsive, and navigable website user interface to your customers.
In simple words, User Experience (UX) means how a customer feels after interacting with your website. Having all these parameters enhances the user experience of the customers on your website. The main objective of a UX/UI designer is to design a website to make it easy, logical, and alluring for the end-users or customers.
eCommerce UX Design Best Practices
✔ Use High-Resolution and Superior Quality Product Images and Informative Videos
Sometimes, having textual information on your eCommerce website just ruins the user experience of your websites. So, try to use high-quality product images and videos on your website. By doing so, your customers would get a better idea about what you are selling on your website and what type of your website is? For a better user experience, use the product images and videos from different angles and make them zoomable. According to research, the image size on the eCommerce website also impacts the eCommerce UX design. So, you can test the image size by exploring the websites of your competitors.
✔ Try to keep Homepage your eCommerce Website Clean and Clear
As we all know, the first impression is the last impression. In the case of eCommerce websites, you will get only half a second to provide an impression on customer’s minds. The featured area or home page is the first visual element where a visitor comes across when they click on your eCommerce website. No doubt, the animations, and design appeal to the customers, but they have no use for them.
Here you need to provide a minimalist design to your customers which offer a cleaner and high-quality browsing experience. To keep your pages neat and clean, you can reduce the number of images and words in your website’s featured area. But, here you can add a single and identifiable CTA (call-to-action).
✔ Make Sure Customers Navigate your Website Easily
Having a beautiful website is completely useless if it doesn’t result in conversions. The complex navigation of the eCommerce websites is the primary reason for the low conversion rate. If the customers notice that they are wasting their time in completing the useless operations before reaching the product, then they prefer to choose another website. For a better user experience on your eCommerce website, provide your customers with convenience as much as possible. Everything should be in proper hierarchy and flow. Here are some of the essential components that are useful for better navigation on your website.
- Brand Logo: The brand logo on the top of the website pages helps the customers to reach the homepage, no matter how deep they are exploring any particular product.
- Catalog: Assists the customers to find the correct category of a product without confusing about what type of product exactly is.
- Breadcrumbs: Help the customers to return back to the previous pages which provide easy navigation to the users from one page to other related pages.
- Filteration: The filtering option on the sidebar of the catalog helps the users to rapidly find the desired product which is more specific to their choice.
- Search Bar: The search bar tool on the top or sidebar allows the customers or end-users to search for their desired product just by typing a few keywords.
✔ Add some FAQs on every Product Page
Sometimes, the customers or users leave any eCommerce website without purchasing any product, just because they are unsure whether they should buy a product from your website or not. So, in such a situation, the Frequently Asked Questions stepped in. Here, you need to answer all the doubts or queries of your customers. By creating a FAQs page or FAQs on your website minimizes the doubts and queries of the customers, delights your customers, and assists them to check out faster.
✔ Try to keep the Checkout Process User-friendly
The complex checkout processes often ruin the eCommerce UX design of the websites. So, once you succeed in winning the customer’s trust, now, it turns to engage your customers on product pages and this is only possible with the simplified checkout processes. Here are some tips on how to simply and make the checkout processes easy for the customers:
- Never ever force your customers to register using the email ids. Just keep it optional. If someone wants to give their email address, then let them do, otherwise, don’t force them. This will impact your conversions.
- Provide the customers with user-friendly and mobile-friendly forms to fill out the details like contact number, address, etc.
- Never hide the shipping or delivery cost from your customers. Because your customer won’t love to get the unpleasant surprises from your especially the shipping costs.
- Build the customer’s trust by avoiding the unnecessary steps and asking about personal information as the customers usually aware of the cyber attacks.
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✔ Avoid to Use the Dark Colored Patterns on Your Website
Whenever a customer steps on the eCommerce website, they should be welcomed. Use the color related to your brand that will attract your customers towards your uniqueness. But, here you need to avoid the color patterns especially the darker ones. Because, sometimes, the customers, missed out on the offers and checkout button, just because these are dark in color. So, keep your eCommerce UX design simple and easy. Here you can use light colors so that the text on the action buttons would be visible to the right customer at the right time.
✔ Use of Right Column Structures in Submission Forms
Do you know? Adding columns or text boxes without having proper hierarchy on the submission forms sometimes, left the customers in confusion. They usually avoid purchasing from such type of websites. The text boxes in the horizontal structure generally confuse the customers. To maintain a better flow, use the column structure only in one direction. Here you can use the structure in the vertical form. Avoid adding unnecessary fields in the forms, instead keep-to-the-point asking for the common information of the customers.
✔ Detailed Product Information with Thumbnails
Always use the product details with product thumbnails, it helps the customers to identify their desired product from the thumbnails. In addition to this, they can determine the orders from the thumbnails in the cart. Details with the image thumbnails assist the customer to know what exactly you are selling in that particular thumbnail. You can add the product thumbnails at every step like browsing, checkouts, payments, history, etc.
✔ Make Sure the Faster Speed of your eCommerce Website
Speed is another factor that influences the conversion of eCommerce websites. According to a study, about 53% of the online website visitors left the websites just because of the slower speed of the web pages. You can check the speed of your website pages by checking in Google’s page speed insights. You can enhance the website speed by optimizing the media files and other files on the website. Beautiful UI/UX design with superior speed increases the sales and customer experience on the eCommerce websites.
In Final Words
Having a beautiful UX design with amazing conversion rates demands best practices for the eCommerce UX design. User experiences are important aspects of eCommerce websites. These are some of the best practices that are necessary for all types of eCommerce websites. Rest depends on the type of eCommerce websites. It is always considered that if you provide a better user experience to your customers, then definitely they will convey their experience to others and it will indirectly increase the traffic as well as conversions on your eCommerce website.