Under the influence of the pandemic and technical advancements, online businesses are getting on fire. The demand for business growth with digital marketing strategies is booming with time. No doubt, this pandemic has made everything online from the food delivery businesses to real agent businesses. If everyone is looking for the desired items on the internet, then definitely we should upgrade our traditional marketing tactics to the digital marketing phase. Only then we will get to know how digital marketing is helpful in improving our business performance.
During this difficult, businessmen went through the up and downs. The business owners who have made their businesses friendly with digital marketing strategies can stay one step ahead of their competitors. So, in this article, we will discuss what digital marketing is and how is it helpful to boost your business growth with digital marketing during and post Covid-19 situation. Let’s dive deeper into the world of digital marketing.
What is Digital Marketing?
Digital Marketing refers to the process of marketing the products and services online with the help of electronic devices like mobiles, laptops, etc. In other words, digital marketing means to advertise products or services on internet channels such as search engines, social media sites, etc. The purpose of doing digital marketing is to ensure brand awareness of the product.
Why Digital Marketing?
It is very important to understand why your business needs digital marketing. How digital marketing is helpful for your business? Just look at these statistics of SmartInsights.com, you will understand why time demands to shift your business from traditional marketing to digital marketing. Among 7.676 Billion Population around the World, 5.112 Billion are Unique Mobile Users, 4.388 Billion Internet Users, 3.484 Billion Active Social Media Users, and 3.256 Mobile Social Media Users.
Need of Digital Marketing
Although we can advertise business through traditional or offline strategies, during this pandemic, I think traditional marketing is the reason for the failure of the businesses. Here we will understand your business needs digital marketing.
- Digital Marketing helps to promote products or services.
- It enhances the digital presence of your business.
- It eases the lead generation process.
- It benefits your business in targeting new audience and customers.
- It developers brand loyalty.
- It improves sales and revenue and increases business profit.
Top Benefits of Digital Marketing
- Brand Awareness
- Competitive Advantage
- Media Visibility
- Website Traffic
- Client Engagement
- Leads and Conversions
Why Digital Marketing Over Traditional Marketing?
Those days were gone when business owners use traditional marketing sources to promote their business and target the local audience. But, in this competitive era, I think the businesses who are using traditional marketing are living in the old times. These days, the best is to enhance the business growth with digital marketing strategies. Have a look at the traditional marketing and digital marketing:
|Traditional Marketing||Digital Marketing|
|Traditional Marketing means to reach customers through print media and electronic media like TV, telephone, newspaper, banners, door to door, etc.||Digital Marketing means to reach customers through the medium of electronic sources and advanced sources like search engine marketing, social media marketing, etc.|
|Traditional Marketing is an expensive source of marketing.||Digital Marketing is a cost-effective source of marketing.|
|Traditional Marketing is not good for brand awareness and audience targeting.||Digital Marketing is ideal to create brand awareness and target the right audience.|
|Traditional Marketing is difficult to measure.||Digital Marketing is easy to measure.|
|Sources of Traditional Marketing|
-Print Ads and Banners
|Sources of Digital Marketing|
-Search Engine Marketing (SEM)
-Search Engine Optimization (SEO)
-Social Media Marketing (SMM)
How to Boost Your Business Growth with Digital Marketing during and Post Covid-19?
As we all know, Pandemic has made a great mess for a few months. It has arises the difficult situation for the customers and businesses as well. During this time, digital marketing is the only way to help businesses to regain the confidence of customers. Because Marketing is all about connecting the customers in the right place and at the right time. Let’s learn how to improve the business growth with digital marketing strategies:
1) Inexpensive Approach
Advertising cost is one of the biggest financial burdens on the businesses, these days. Somehow, large enterprises are managed to bear this cost, but, it is very difficult for the small business to sustain in this situation. Whether you are a large business owner or a small business owner, digital marketing is the right approach for you. Unlike traditional marketing, you needn’t spend the heaps of money on it.
2) Ease in Performance Tracking
With the advent of technology, the invention of the latest analytics tools helps the businesses to track marketing performances, results. The free analytic tools like Google Analytics, Search Console, etc. helps the marketers and businesses owners to track the user behavior on their business, how customers are responding, their geographical details, frequency of clicks on your website, etc.
3) Accurate Audience Targeting
Digital Marketing Strategies allows the businessmen and marketers to improve the accuracy of audience targeting with the right information. No doubt, the traditional marketing works on the spray and prays strategy during which they just run an advertisement and expect to be loved by the right audience. But, in case of digital marketing, there is nothing like traditional marketing, here you are aware of the fact that where is your audience from whom you are targeting, and what kind of stuff they actually want, etc. So, digital marketing has made the marketing process easy for the business world.
4) Greater Engagement
For the flawless process, every business needs the customer’s attention. Here, digital marketing strategies help you to attain this. You can improve the customer and audience engagement on your website by using the right content marketing strategies and social media marketing. Higher user engagement on your business websites means your website has a lower bounce rate. So, this factor helps your website to rank on search engines. Website ranking plays an important role in improving business sales and revenue.
So, these are some of the fantastic benefits that are helpful to boost our business growth with digital marketing strategies.
Popular Digital Marketing Strategies
- Search Engine Optimization (SEO) – It includes On-page SEO, Off-page SEO, and Technical SEO.
- Content Marketing – It includes Blog post, eBooks and whitepapers, and Info graphics.
- Social Media Marketing – It includes Facebook, Twitter, Instagram, Pinterest, and LinkedIn.
- Pay-Per-Click (PPC) – It includes Paid ads on Facebook, Twitter ads campaigns, Sponsored Messages on LinkedIn.
- Affiliate Marketing
- Native Advertising
- Marketing Automation – Email newsletter, social media post scheduling, lead-nurturing workflows, campaign tracking and reporting.
- Email Marketing
- Online Press Release
- Inbound Marketing
- Sponsored Content
Wrapping it up
In short, Digital Marketing is the need to survive and stay competitive with other businesses. You can not grow your business without having the right digital marketing strategies. The selection of the right marketing tactics can become the reason for the success or failure of our business. It is also advisable to choose digital marketing services from digital marketing companies only. Sometimes the incorrect selection of digital marketing agency results in the search engine penalties. If you have any doubt related to the digital marketing services or how to increase sales of your business growth with digital marketing, then hire digital marketing agency, Tekki Web Solutions Pvt. Ltd.