A web design impacts on how a potential consumer perceives them. However, from the perspectives of the choice of color, styling, and adding elements add up to create a first impression.This means that bad user experience design or – lack of design- can have potential customers closing the browser and searching for other businesses. As a result, your agency’s design can affect several components of your digital marketing strategy and it is especially true in content marketing. Now coming to the point what is content marketing?
Content marketing is the practice of publishing content that does not directly represent your company’s product, brand, or services, but indirectly it generates the interest of users in those things by offering relevant and useful information.
What is Content Marketing?
Content marketing means the presentation of the relevant and valuable content for the target audience. It involves the process of creating, publishing, and distributing the valuable content for the audience.
Why is Content Marketing Important?
Content Marketing is the important part of any company’s marketing. Through content marketing, the companies try to answers the client’s questions, in this way, they build the trust and connect with customers, improve the conversions and generate leads.
For example, Myntra has an entire collection of fashion and lifestyle products, where they publish guides for look and style to help shoppers to understand their size and style.
This means users can easily find their size and unique style to make an amazing appearance on any occasion by categorizing their personal and professional wardrobe.
How Web Design Impacts on Content Marketing
Although these guides are mainly driven by content, Myntra’s web design impacts how users access the website and read the information offered by the website.
One of the most important features in designing a content-heavy site is accessibility. If you are publishing content on your website, then it should be easy to find and readable to the users. Your navigation should allow users to navigate through pages and find relevant information about what they exactly looking for, without clicking through pages of irrelevant content.
If a visitor has to dig through the page after page to get information, what they are looking for, they’ll be ended up to visiting another website instead. Creating a straightforward navigation setup with the drop-down menus is a great way to represent content and information for the visitors to find what they are looking for and access it quickly.
Visitors are very professional, they will make judgments about the quality and trustworthiness of your content based on how professional your website appearance. Even if your content is straightforward and easy to find, but the design can turn people away.
If your site looks outdated or visually unappealing, visitors may be hesitant to consider your design a valuable resource. So, you need to have a clean design that illustrates your professionalism and gives visitors confidence that they can trust your advice that they are opted for.
Along with the overall look of your website, your text also visually appealing and easy to read. Too many fonts can be overwhelming and unprofessional, you can typically stick to one font for titles, images, and other body content.
Choosing the right fonts and color is an essential part of a website for helping visitors read and comprehend your content. You might publish content that is information on a specific topic, but if your font style is very similar to your website background, your visitors may not even bother to read it. Your body content also needs to be clean and large enough to be read without a struggle.
Many people are visual learners, looking for infographics, and photos to fully understand the value of content and admire topics. This means you need to include visuals in your content.
For example, I have included an image of the freebies website that is looking clean.
People who watch this image can get learn exactly how to make interactive and visually appealing images being shown, which makes it easier for them to decide to try the web and app designing images for themselves.
Regardless of your industry, visual content including videos and photos can help your potential customers get a better idea of know-how for your products and services. From a design perspective, this means your site’s layout should perform well with visual content, and make it easy for readers to scroll through photos and watch videos.
Design a Content-friendly Site.
There are various web design elements that can play a role in content marketing, but the bottom line is that your site should be designed with your visitors and readers in mind. The easier it is for your visitors to find what they’re exactly looking for and the more enjoyable it is for them to read your content and the results you will see from your digital marketing strategy.
All of the details mentioned above in the blog seems minor, but can play a major role in your content marketing and can have a major impact on how effective your digital marketing and web design is with your potential customers.